Today Video Isn’t Optional. It’s Essential
If you’ve been waiting for the “right time” to start using video, the bad news is: the right time was three years ago. The good news is you can start…
Batch Record Videos Without Overthinking
How to Batch Record Your Videos Creating video becomes more manageable when you break the process down into manageable steps. Rather than trying to plan, record, edit, and publish in…
How to Use B-Roll Footage to Create Video Without Being On Camera
A lot of people assume that creating video means talking to the camera every time. It doesn’t. One of the easiest ways to start creating video is using B-roll footage.…
Tools You Actually Need to Start Creating Video
One of the fastest ways people delay video is by convincing themselves they need better equipment first. They tell themselves they’ll start when they have → the right lighting →…
The Four Styles of Video (And When to Use Each)
Not every video needs to do the same job. One of the biggest mistakes people make with video is trying to cram everything into every post — education, personality, authority,…
Video Marketing: What Actually Matters
Video marketing tends to feel more complicated than it needs to be. A lot of the noise around video focuses on the wrong things: equipment, platforms, trends, or trying to…
How to Frame Yourself On Camera
Bad camera angles don’t just make you look awkward. They can make your audience feel awkward, too. If your camera is too high, you look distant. Too low, and you’re…
Build Your Thought Leadership On LinkedIn With Articles
LinkedIn®️ is more than just a networking site; it’s a powerhouse for anyone looking to create content to raise your profile and build thought. With articles and newsletters, LinkedIn gives…
Hate Being On Camera?
Hate being on camera? You’re not alone. One of the main reasons that people don’t create videos is that they are uncomfortable on camera. If they do record video, they…
5 Video Hacks To Save Time
Most video advice focuses on expensive gear or complex editing. But the best tricks? They’re stupidly simple. Here are 5 techniques I teach my clients that instantly make social media…
5 Strategies to Supercharge Your LinkedIn Engagement
It’s easy to get lost in all the noise on LinkedIn®️ which is why sharing content, even truly engaging content, isn’t enough to get noticed, let alone stand out. LinkedIn…
What Viewers Wans When They Watch Your Videos (It’s Not What You Think)
If you’re like a lot of consultants, entrepreneurs, and business owners, you probably spend way too much time worrying about your videos. You’re stressing about how you look, how you…
Boost Engagement Now With Carousel Posts
If you’ve noticed a dip in your LinkedIn engagement, reach, or follower growth lately, you’re not alone. Many users have experienced a similar decline, but there’s a silver lining—Carousel posts…
How You Can Look Better On Camera (Instantly)
If you’re like me, you probably try to forget visits to the dentist. I’ve spent enough at the dentist to by a vacation home. Well, not quite but you…
The Content Creator’s Playbook: Unlock the Power of Content Themes for Effortless, Engaging Posts
Are you tired of staring at a blank screen, wondering what to post on your social media channels? Do you find yourself stuck in the “what should I post about…
Canva Magic: Enhance Your Content With AI Tools, GIFs, and More
If you’re like me, you probably use Canva a lot. One of the things I love about Canva is that the platform constantly gives us new ways to use it.…
Your Cheat Sheet For Winning at Social Media Video
I know creating videos, particularly short-form videos, is challenging for many of us. People tell me that main reason they don’t do video is because they are uncomfortable on camera.…
Unlock Thought Leadership: A Guide To Content Creation On LinkedIn
If you want to differentiate yourself from the millions of others on LinkedIn, developing a reputation as a thought leader should be one of your strategies. If you’re new to…
Maximize Your Social Reach: A Guide To Repurposing Content
Maximize Your Social Reach: A Guide to Repurposing Content Creating content takes time. I’m not talking about a selfie with a few lines of text. I’m talking about content with…