Content Marketing Consulting and Training for B2B and Consultants

Welcome to Black Dog Marketing Strategies

Are you (and your business) invisible online? If so, you’re in the right place.

Content marketing plays a pivotal role in accelerating the Know, Like, and Trust factor

KNOW: Consistently publishing high-quality content helps build and sustain your brand’s visibility online. Sharing educational and informative content that  answers questions and solves problems makes prospective clients aware of your expertise.

LIKE: Engaging content, such as posts, images, and videos, on LinkedIn and other social media platforms, cultivates connection, promotes positive feelings, and highlights your values. Behand-the-scenes glimpses help humanize your brand.

TRUST: Regularly providing valuable high-quality content that delivers insightful and helpful information builds trust in your expertise. This builds authority, trust, and your reputation for thought leadership over time.


Content Creation Strategies

Build your brand and grow your business by creating content that will engage, inform, and inspire your target audience.


Need help, but your needs don’t fall in the content strategies or video creation buckets? Review 1:1 options.

Video Training

Video is the fastest way to develop the know, like, and trust factor with potential clients.

LinkedIn Profile Writing

Boost your personal brand and build your business through an optimized  profile and custom banner that sets you apart.

Group / Team Training

Help your sales and marketing teams be more successful by engaging with potential clients on LinkedIn.

Online Programs

Learn with online on-demand programs and guides that help you create a more compelling LinkedIn profile and more.

Social Media Stats You Should Know

Let’s begin with LinkedIn. 1 Billion members in 200 countries. 65 Million responsible for making decisions and managing company resources.

TikTok is projected to have 1 Billion+ users in 2024, 12.6% (12.6% year over year increase). 40.7 Million US users will be social buyers (buyers who shop on social media channels) on TikTok in 2024.

Instagram has 2 Billion active monthly users worldwide. 130 million people interact with shoppable posts on the platform.

And video content is not just a trend, it’s a powerful tool that can accelerate the know, like, and trust factor with potential clients. If you’re not leveraging this medium, you’re missing out on a significant opportunity to connect with your audience. Particularly those who want to see more videos from brands.

🆘 If you need help building sustainable online visibility or a speaker for your next event, contact me. I can help you with that.

Recent Videos

LinkedIn Time Saver

Your Company Credibility

TikTok Clips Instantly

Turn Podcast Into Video

LinkedIn Desktop App

Launch Your Newsletter

Why Black Dog?

Besides the fact that our girls, Katie and Emma, make me smile every day, dogs are infinitely curious, always willing to try something new, and dogged when it comes to getting what they want.

Think of that old adage, a dog with a bone. Those are traits I strive to emulate. I hope you will too.

BTW, our girls think they are social media influencers because I share their videos on TikTok, Instagram, and, occasionally, on LinkedIn.