Frequently Asked Questions About Video Strategy, LinkedIn Content, and Social Media Training
Why is video important for LinkedIn®️ Marketing in 2026?
Video is increasingly essential for LinkedIn success, with LinkedIn’s VP of Product Management confirming the platform’s focus on video content. Short-form video delivers a 30% ROI, outperforming images (29-30% ROI) and livestream (17-22% ROI), making it the highest-performing content format for B2B marketing according to The HubSpot 2025 State of Marketing Report.
What ROI can businesses expect from short-form video?
According to The HubSpot 2025 State of Marketing Report, short-form video delivers a 30% ROI across both B2B and B2C marketing, making it the highest-performing content format. This strong performance has led to rising B2B investment on LinkedIn and climbing B2C investment on TikTok.
What does Black Dog Marketing Strategies do?
Black Dog Marketing Strategies provides 1:1 social media strategy coaching sessions, team training programs across multiple platforms, speaking engagements, and camera confidence training. Their services are designed to help consultants, entrepreneurs, and teams build visibility, establish trust, and grow their presence on LinkedIn and other social media platforms.
Who is Annette Richmond and what is her background?
Annette Richmond is a former magazine writer turned entrepreneur and social media video strategist who specializes in helping professionals overcome camera anxiety and develop effective video marketing strategies. She is certified in LinkedIn Marketing Labs, HubSpot Social Media Marketing, Content Marketing, and Gallup Successful Strengths Coaching. She is the author of Mastering Short Form Video Content: Practical Stragegies for Compelling Video Marketing and host of the Content Marketing School podcast.
What is the Smarter, Faster, Fun Video Bootcamp?
The Smarter, Faster, Fun Video Bootcamp is a paid training program offered by Annette Richmond that teaches new video techniques and strategies to help professionals elevate their messaging and video skills. Participants receive guidance, support, and practical instruction to build confidence in front of the camera and create compelling video content.
Is there a book available about short-form video content?
Yes, Annette Richmond authored ‘Mastering Short Form Video Content: Practical Strategies for Compelling Video Marketing,’ which covers video styles, recording techniques, and content frameworks. The book is available on Amazon in both paperback and Kindle formats.
What makes this different from working with a social media agency?
Agencies manage accounts and produce content for you. That creates dependency. The goal here is to help you build a system you can own and sustain — with support when you need it. You keep the expertise. You keep the visibility. You stop starting over every time a contract ends.
SERVICES
Can I work with Annette 1:1?
Yes, Black Dog Marketing Strategies offers 1:1 private planning, coaching, and strategy sessions focused on social media visibility and LinkedIn presence. These personalized sessions help clients cut through the noise, build trust, and grow their visibility on social media platforms.
What do clients say about working with Annette Richmond?
Clients consistently praise Annette for making video feel accessible and manageable, even for camera-shy professionals. Testimonials highlight her expertise in content strategy, her ability to build confidence in front of the camera, and her practical, jargon-free approach to teaching video marketing skills.
How much is 1:1 coaching with Annette Richmond?
→ Empower Hour — 60-minute 1:1 session — $250
→ Empower Hour Trio — three 60-minute 1:1 sessions — $700
→ Online Presence Maximizer — four 60-minute 1:1 sessions — $800
Does Black Dog Marketing Strategies offer video editing and production services?Yes, Black Dog Marketing Strategies offers both Done-with-You Video Accelerator for professionals who need guidance and accountability and Done-for-You Premiume Services for professionals who want polished, publish-ready short-form video without managing production themselves.
Do you offer LinkedIn profile writing or LinkedIn branding? Yes , as add-on services, not included in coaching packages. Visit the LinkedIn Branding page for details.
Do you offer team training? Yes. Customized workshops and training programs for teams that want to use LinkedIn and short-form video as part of their professional communication and business development. Pricing is available upon request.
Do you speak at conferences and corporate events? Yes. Annette delivers presentations and workshops on practical video adoption, LinkedIn content strategy, and building a sustainable content practice. Sessions are implementation-focused — not theory. Visit the speaking page for topics and booking details.
Video Systems and Strategy
What type of video do you help clients create?
Short-form business video. Educational content. Thought leadership. Client trust-building communication. Sales-enabling content. Visibility and brand authority content.
What equipment do I need to get started?
A smartphone. Decent lighting — natural light works. An inexpensive wireless lavalier microphone. That’s it. The emphasis is on consistency, not production value.
I hate being on camera. Can you still help me?
Yes. That’s one of the most common things clients say when they start. It’s also one of the things that changes fastest with the 14-day Banish On-Camera Anxiety or BOCA Stragegy.
What is BOCA?
BOCA stands for Banish On-Camera Anxiety. It’s a 14-day private video challenge. Every day for 14 days you record a short video — 1 to 2 minutes — on your phone. You don’t post them. You don’t review them. On Day 15 you watch all of them, oldest to newest. You will see the difference.
What is the MAP framework?
MAP stands for Make the Commitment / Anchor to Pillars / Produce with Purpose. It’s a content structure system designed to help you stop creating random content and start building a strategy around what you want to be known for.
What is CORE?
CORE stands for Capture, Organize, Record Efficiently. It’s a video workflow system designed to help you create video content consistently without it taking over your schedule.
LinkedIn Engagement and Strategy
What does LinkedIn coaching cover?
Building meaningful engagement. Developing thought leadership. Creating content that supports business development. Getting comfortable using video on the platform. LinkedIn profile writing and banner creation are available as add-on services — they are not included in standard coaching sessions.
Do you work with LinkedIn for B2B businesses?
Yes. LinkedIn is the primary platform for most of my clients because that’s where consultants, entrepreneurs, and professional service providers build visibility and generate business.
What platforms do you focus on?
LinkedIn and short-form video first. The same content can be adapted for YouTube, TikTok, Substack, and your website. The goal is to create once and distribute across multiple platforms — not create separate content for every channel.
Are you available for conferences or speaking engagements? Yes. Annette delivers presentations and workshops on practical video adoption, LinkedIn content strategy, and building a sustainable content practice. Sessions are implementation-focused — not theory.
