Hi, I'm Annette Richmond, Video First Social Media Srategist

I’m a former magazine writer turned entrepreneur who went from camera shy to helping frustrated consultants, entrepreneurs feel more comfortable and confident on video.

As a business owner, I learned that sharing content on social media,
particularly LinkedIn, was the best way to attract potential clients, referral partners, and colleagues to collaborate with.

As a former media studies student in college, I was fascinated with the idea of live broadcasts. I began hosting my first LinkedIn Live broadcast, Smarter Career and Business Moves, and recording videos.

When colleagues started asking me for help, I realized how much I enjoyed teaching others. And the idea for Black Dog Marketing Strategies was born.

I’ve been lucky to work with executives, consultants, and other entrepreneurs since I started my first business in 2014. Since then, I’ve given presentations to many groups and conducted some workshops too.

More recently, I’ve had opportunities to speak about one of my favorite topics content creation strategies, especially video.

Because I get that people are uncomfortable being on camera. They are afraid of being judged. I felt like that too.

Finally, I realized that nobody cared how I looked or sounded, their only interest was if my message was relevant to them.

I love teaching others that too.

If you need help launching a LinkedIn Live show, creating videos, or coming up with content ideas, contact me.

I’m here for you.

CREDENTIALS

While I’ve taught myself much of what I do today, I have a solid background in writing and communications. After earning a BA in English, with a writing concentration and a minor in media studies from Sacred Heart University, I worked as a magazine writer and associate editor.

Several years later, I earned an MA in psychology at Fairfield University. That led to consulting and teaching writing and communications at local universities, which is probably where my love of working with groups began.

Other Credentials and Affiliations

🔹Social Media Marketing Certification, HubSpot Academy

🔹LinkedIn Content and Creative Design Certification

🔹Gallup Strengths Finder Coach, Trained by the best, Gallup

🔹MBTI (Myers-Briggs Type Indicator) Certified

🔹Innovation Women Speaker’s Association

🔹LinkedIn Local Fairfield County, Organizer

🔹Forbes Coaches Council, 4 years

🔹The Women’s Business Development Council, Business Advisory Board, 5 years

WHY BLACK DOG?

Besides the fact that our girls, Katie and Emma, make me smile every day, dogs are infinitely curious, always willing to try something new, and dogged when it comes to getting what they want.

Think of that old adage, a dog with a bone. Those are traits I strive to emulate. I hope you will too.

BTW, our girls think they are social media influencers because I share their videos on TikTok, Instagram, and, occasionally, on LinkedIn.