A lot of people assume that creating video means talking to the camera every time.
It doesn’t.
One of the easiest ways to start creating video is using B-roll footage.
B-roll is simply video that records your everyday life. It doesn’t have to be polished, professional, or created for one piece of content.
In many cases, it’s just you documenting what you’re already doing.
What B-roll Can Be
B-roll can include:
→ working at your desk
→ recording your podcast
→ typing, reading, or reviewing notes
→ walking, commuting, or traveling
→ your workspace or surroundings
→ screen recordings
You don’t have to be speaking. You don’t even have to be in the frame if you don’t want to be.
That’s the point.
Why B-roll Makes Video Easier
When you move from “performing for the camera” to documenting your life, you remove the pressure to be perfect. You don’t have to worry about being “comfortable” on camera, or even “camera ready.”
B-roll allows you to:
→ create video without being on camera
→ focus on one idea instead of delivery
→ reuse footage multiple times
For people who feel awkward on camera, using B-roll is often the best way to get started. Next step might be you on camera, but not speaking. Then progress to talking on camera.
Using B-Roll Footage
Creating a video with B-roll can be as simple as:
→ overlaying text on screen
→ adding some engaging music
→ or maybe recording a short voiceover
This is also where templates can save time. Many templates are designed specifically for dropping in B-roll footage and changing the text.
Capture Once, Use Again
One of the biggest advantages of B-roll is that you can use it over and over again.
A short clip of you working at your desk can be used:
→ with different text overlays
→ for different topics
→ across multiple platforms
That means you don’t need new footage for every video. Build a B-roll footage library to reuse as needed.
Off Camera Video Works
You don’t need to be on camera to create video.
B-roll lets you show up consistently without turning video into a performance. It’s practical, repeatable, and often the most realistic starting point for people who feel stuck.
