Help your team plan, record, and repurpose short-form video that promotes your business on LinkedIn and beyond.
Through live, practical training, your team will learn how to choose topics, get comfortable on camera, and create simple videos that build trust and visibility. No fancy gear, no “influencer energy,” just a repeatable system busy professionals can stick with.
→ Create short videos that promote your services and expertise
→ Show up confidently, on camera or off, using “lazy video” options when needed
→ Build a simple workflow to publish videos on LinkedIn and other platforms consistently
Your team learns what to talk about on video. We focus on practical topics that support your business goals: service spotlights, FAQs, client stories, and behind-the-scenes clips that build trust.
We use my BOCA “get comfy on camera” framework plus simple scripting so even camera-shy team members can record short, clear videos. For those who prefer not to be on screen, we cover B-roll and “no-face” video options.
Your team learns how to clean up clips quickly, add captions, and turn one video into multiple LinkedIn posts. The goal is not perfection. It’s a streamlined process they can repeat week after week.
Before we meet, your team works through a short, 14-day routine to get more comfortable on camera. That way our live sessions focus on creating stronger, more watchable videos.
✔ Session 1: What to Post – Video content ideas that align with your services and goals
✔ Session 2: Record Smarter – Short scripts, simple recording techniques, and “lazy video”
✔ Session 3: Edit & Repurpose – Basic editing and a 30-day video + LinkedIn content map
📌 For teams wanting a deeper dive, I offer an Advanced Video Content Workshop (90-120 minutes). This extended session allows for customized training based on your team’s needs.
Four to six weeks later, we review what your team has created, look at what’s working, and adjust the plan so they can keep going.
📌 Your team receives PDFs of the slides, CHEATSHEETS, and templates so they can keep using the system long after the training ends.
According to HubSpot’s 2025 State of Marketing Report, LinkedIn is a top investment channel for B2B – and short-form video is THE highest-ROI formats across B2B and B2C.
✔ Consistent Messaging and Branding – Steady, on-brand video content from multiple team members
✔ Practical Repeatable Workflows – A clear step-by-step process instead of one-off campaigns
✔ More Visibility and Trust – Greater visibility and trust on LinkedIn®️ and other social platforms
✔ Confident Video Creation – Team members who feel confident showing up on video
I attended a session with Annette at ATD New England, and even with my background in video and documentary production, I walked away with new, practical ideas I could immediately apply in my client work.
Annette brings passion and expertise to her craft and generously shares time-saving workflows and creative techniques. She’s engaging, insightful, and genuinely invested in helping others elevate their storytelling skills. Highly recommend.
Annette’s energy is contagious, as well her video coaching approach. As a member of The TRIBE, a professional community of Richard van der Blom, I’ve greatly had a benefit of Annette’s Workshop on how to shape my process of video creation more effective, and also fun! I believe this helps you start loving the process. And Annette knows her craft, both in creative / technical part, and also in helping to learn how to do video with joy! I highly recommend her approach and amazing energy!
Want your team to level up their video game? Let’s talk!
⁉️ Interested in LinkedIn focused content and engagement training? Click here
