Frequently Asked Questions About Video Strategy, LinkedIn Content, and Social Media Training

What does Black Dog Marketing Strategies do?

Black Dog Marketing Strategies provides consulting, coaching, and training focused on short-form video, LinkedIn content creation, and practical social media strategy for consultants, entrepreneurs, and professional service firms.

The goal is to help professionals use video and content to build visibility, credibility, and client trust without relying on complex marketing systems.

Who is this for?

Our services are designed for:

Consultants and subject matter experts
Entrepreneurs and small business owners
Professional service providers
Corporate teams adopting video communication
Organizations that want employees to use LinkedIn and video more effectively

Do you teach video marketing or content marketing?

Both. We focus on practical video marketing and content marketing strategies that professionals can implement themselves using simple tools and repeatable workflows.

This includes:
Short-form video creation
LinkedIn content strategy
Thought leadership content
Sales-supporting content
Visibility-building communication

What makes this different from a typical social media agency?

Black Dog Marketing Strategies does not focus on managing accounts or producing high-volume content calendars.

Instead, we teach professionals how to create authentic video and written content that reflects their expertise and supports business development directly.

What platforms do you specialize in?

Primary focus:
Short-form business video and LinkedIn content strategy, because that’s where most of my clients build visibility and generate business.

How that work can extend:
The same content can be adapted for use on websites, YouTube, or other platforms as needed. The goal is to create once and use it in multiple ways, not create separate content for every channel.

What type of video do you help clients create?

We specialize in practical business video such as:

Educational and thought leadership videos
Short-form social media video
Client trust-building communication
Sales enablement content
Visibility and brand authority content
We do not focus on commercial production or advertising-style video.

What equipment is required to start?

Most clients begin with:
A smartphone
Basic lighting or natural light
An inexpensive wireless lavalier

The emphasis is on usability and consistency, not production quality.

Do you offer training for teams?

Yes. We provide workshops, coaching, and speaking programs to help teams adopt video communication and LinkedIn content as part of professional communication and business development.

Do you offer done-for-you services?

Yes, in addition to coaching and training, we offer structured support services for clients who want help editing, organizing, or implementing their video and content strategy

Do I Need an Agency, a Trainer, or a Consultant?

Different models serve different needs:
Agencies create and manage content.
Trainers teach skills and systems.
Consultants help design strategy and implementation.

Black Dog Marketing Strategies focuses on helping professionals build practical systems they can sustain, with optional support when needed.

How Do I Choose the Right Video or Content Strategy Partner?

When evaluating someone to help with video or LinkedIn content, consider the following:

Look for a practical approach, not just theory.
You should leave with a clear process you can use, not just ideas.

Make sure the strategy fits your workload.
If the plan requires hours you don’t have, it won’t be sustainable.

Ask whether they teach you to build capability or create dependency.
Some providers focus on managing content for you. Others help you develop a system you can use long-term.

Look for experience working with professionals, not influencers.
Business-focused video is different from social media content designed for entertainment.

Clarify what success looks like.
For most professional services, the goal is credibility, trust, and visibility, not viral reach.

Are you available for conferences or speaking engagements?

Yes. Annette Richmond delivers presentations and workshops on practical video adoption, LinkedIn content strategy, and sustainable content creation for professional audiences.

How do I get started?

Choose the option that best fits what you’re looking for:

Individual Support
If you want help developing your own video and LinkedIn content, explore coaching and done-with-you services designed to help you build a practical, repeatable system.
→ 1:1 Coaching / Done-With-You

Team Training
If you’re looking to help a team adopt video or LinkedIn as part of professional communication and business development, learn more about customized workshops and training programs.
→ Learn about Team Training

Speaking Engagements
If you’re planning an event and looking for a practical, implementation-focused session, visit the speaking page for topics and details.
→ Book Annette to Speak