What Your Wants When They Watch Your Videos (It’s Not What You Think)

If you’re like a lot of consultants, entrepreneurs, and business owners, you probably spend way too much time worrying about your videos. You’re stressing about how you look, how you sound, the background, the lighting . . .

And honestly?

Nobody else really cares about that stuff at all.

In this article, I’m walking you through what people actually want when they watch your videos.

And it’s a lot simpler than you think.

Let’s go!

Stop Overthinking Video Production

Do you have the right lights? Camera? What else?

Your audience doesn’t expect a Hollywood production. They just want personality.

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They want to see a real human, not a news anchor, not a reality show contestant. They want to see a real person with real advice.

They want to see YOU

They’re not looking for fancy editing or slick graphics. They want to hear something helpful from someone they can actually relate to.

Shorter Video Is (Mostly) Better

Short videos are what people want. Yes, there are times for 5-minute-plus videos, but for the most part think 20 to 90 seconds or so for social media.

Stick to one idea, one tip, one technique, or maybe one powerful insight. Trying to cram five minutes of information into one video? That’s how you lose people.

Think KISS –  Keep it short ’n simple.

Everything You Say Isn’t Gold

Love your words? Get over that.

To avoid rambling, write a short script, at the very least jot down a few notes to keep you on track.

The key is to write how you speak, not how you would write an article or even a post. If you would say “I’m gonna show you,” your script shouldn’t read “I am going to demonstrate.”

Just be you

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Nobody’s Judging How You Look

Don’t worry about what your audience thinks about how you look or sound. Nobody but you cares.

Not even one little bit.

People watching your videos only care if the message is relevant to them.

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Think about it: when you’re watching a video, you’re not thinking

→ She’s too old for video or

→ He could stand to lose 10 pounds.

→ You’re thinking, is this helpful to me?

That’s all your audience cares about, too.

Stop making it about you. Make it about them.

Nobody Says It Like You

By most accounts, there is nothing totally new to say.

A common theory is that all fiction boils down to a small number of basic plots. The most cited theory? There are only seven.

That comes from Christopher Booker’s The Seven Basic Plots.

But here’s the thing: nobody can say it exactly like you.

↳ Your voice

↳ Your take

↳ Your experience.

That’s the difference.

You Do Know Enough

Stop worrying that you don’t know enough. You don’t need to know everything about a topic to teach others.

You only need to know a little bit more than your audience or bring a perspective they haven’t thought of yet.

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I don’t need to be a neurosurgeon to teach someone how to change a bandage.

You don’t need to be the top expert in your area to help someone else move forward.

Your audience wants consistency, not perfection.

→ You don’t need a viral video.

→ You just need to show up consistently.

→ That’s how you build trust.

That’s how people remember you.

Not because you posted one perfect video six months ago. Because you posted something that helped them today.

Going Forward

If you’re stuck thinking your videos have to be perfect before you post any of them, you’re just wasting time. Time that your competition is using to get an edge.

So just focus on being clear. Focus on showing up. Focus on giving people something they can actually use.

That’s what builds a connection. That’s what builds trust.

 

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