Welcome to Black Dog Marketing Strategies
Are you (and your business) invisible online? If so, you’re in the right place.
Content marketing plays a pivotal role in accelerating the Know, Like, and Trust factor
KNOW: Consistently publishing high-quality content helps build and sustain your brand’s visibility online. Sharing educational and informative content that answers questions and solves problems makes prospective clients aware of your expertise.
LIKE: Engaging content, such as posts, images, and videos, on LinkedIn and other social media platforms, cultivates connection, promotes positive feelings, and highlights your values. Behand-the-scenes glimpses help humanize your brand.
TRUST: Regularly providing valuable high-quality content that delivers insightful and helpful information builds trust in your expertise. This builds authority, trust, and your reputation for thought leadership over time.
CONTENT MARKETING SERVICES
Content Creation and Marketing Strategies
Leverage the power of content marketing to build your brand and grow your business with content that will engage, inform, and inspire your target audience.
Video and LinkedIn Live Training
Video is the fastest way to develop the know, like, and trust factor with potential clients. AND video content starts conversations 5X more than other content.
Team Training: LinkedIn / Content Marketing
Help your team leverage the power of content marketing and LinkedIn engagement strategies to attract prospective candidates.
LinkedIn Profile Writing and Audits
Boost your personal brand and build your business through an optimized profile and custom banner that sets you apart.
Content Marketing School Podcast
Tips, techniques, and actionable content marketing and LinkedIn advice for B2B, consultants, and entrepreneurs.
Free Guides and CHEATSHEETS
Designed to help B2B, consultants, and entrepreneurs build brands, boost online visibility, and grow their businesses.
ARE YOU READY TO START HARNESSING THE POWER OF VIDEO MARKETING?
Realize you need to include video in your marketing efforts, but you’re uncomfortable being in front of the camera and or you just don’t know where to begin? I wrote Mastering Short Form Video Content: Practical Strategies for Compelling Video Marketing for you.
Social Media Stats You Should Know
Let’s begin with LinkedIn. 1 Billion members in 200 countries. 65 Million responsible for making decisions and managing company resources.
TikTok is projected to have 1 Billion+ users in 2024, 12.6% (12.6% year over year increase). 40.7 Million US users will be social buyers (buyers who shop on social media channels) on TikTok in 2024.
Instagram has 2 Billion active monthly users worldwide. 130 million people interact with shoppable posts on the platform.
And video content is not just a trend, it’s a powerful tool that can accelerate the know, like, and trust factor with potential clients. If you’re not leveraging this medium, you’re missing out on a significant opportunity to connect with your audience. Particularly those who want to see more videos from brands.
🆘 If you need help building sustainable online visibility or a speaker for your next event, contact me. I can help you with that.
