Not every video needs to do the same job.
One of the biggest mistakes people make with video is trying to cram everything into every post — education, personality, authority, connection, and sometimes even a pitch. That’s exhausting and unnecessary.
Different video styles serve different purposes. When you understand that, deciding what to create becomes much easier.
Here are the four core styles I teach and how to use them.
1. Educational
Educational videos are designed to teach something specific.
These might explain a concept, walk through a process, or answer a common question. They’re usually straightforward and focused, and they help build trust over time.
This is often the easiest place to start, especially if you’re more comfortable sharing information than being “on.”
2. Edutainment
Edutainment blends education with a lighter, more engaging delivery.
The goal isn’t to be flashy or performative — it’s to capture attention while still delivering a point. These videos tend to be shorter, more visually interesting, or slightly unexpected.
Used intentionally, edutainment can help your content stand out without turning everything into a production.
3. Behind the Scenes
Behind-the-scenes videos show how the work actually gets done.
That might be:
→ your process
→ your workspace
→ a day-in-the-life moment
→ recording a podcast or prepping content
These videos aren’t about teaching or selling. They’re about familiarity. They help people feel like they know you and understand how you work.
4. Fun Entertainment
Not every video needs a lesson.
Some videos exist purely to create connection. They’re lighter, more casual, and often the easiest to make. Their job is to remind people there’s a human behind the content.
These work especially well when balanced with more educational content.
A Simple Way To Decide Which
When you stop expecting every video to do everything, content creation gets easier.
Ask yourself:
→ What is this video meant to do?
→ Teach? Engage? Connect?
→ Or simply show up?
Once you answer that, the style usually becomes obvious.
